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SEO is an ever-evolving game of cat and mouse. Sure, the tactics used change, but the goal of upping your rankings is constant, and achieving that goal is often like trying to catch a tiny, quickly moving mouse.
This blog post is a follow-up to the Armor Techs Podcast S2E4 and outlines all of the features of the Search Engines we discussed. For readability's sake, I'll be splitting this post into the same two sections as the Podcast: the Consumer and Internet Marketing side of Getting Good at Google.