Digital Marketing Sales Funnel

The internet has opened up a lot of things to our world: Cat videos, forum trolls, and digital marketing. Salesforce.com estimates that consumers are 75% of the way to making their decision to buy your brand BEFORE they ever visit your store or see a sales rep. Thus, it’s critical to address all their issues on your website and use influence strategies effectively throughout the site.1 Allow me to introduce you to the most misused and misunderstood word in all of sales and marketing: FUNNEL. It’s not just for digital marketers, online or offline, e-commerce store or dry-cleaner, if you have a business and you have customers then you have some type of funnel (even if you call it something else). You might call it a “marketing funnel,” “conversion funnel,” “marketing pipeline,” “sales funnel,” “sales pipeline,” “sales process,” “sales cycle,” or any number of other terms that are all...

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Creating a High-Tech Home Office for Your...

Starting an e-commerce business takes drive, creativity, and an entrepreneurial spirit. But these qualities can only get you so far. You need a workspace that’s optimized for productivity, with tech that meets your demands and helps you efficiently serve your customers. A focus on productivity is especially important if you’re setting up shop in your living space, where it’s hard to draw the lines between personal and business-related tasks. Here are some efficient tips from Home Improvement Leads for expertly organizing your office to help your business achieve its goals. USB Headset The early stages of building an e-commerce business require quite a bit of collaboration with others. From obtaining the proper registration to speaking with designers about visual branding to fine-tuning the product itself, you’re holding important conversations every step of the way. Get a USB headset that can keep up with you by providing both physical comfort and...

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Home Automation and the Apps That Make It Possible

Home Automation and the Apps That Make It Possible By Stephanie Sylvester How smart is your home? At ArmorTechs we believe in building or remodeling to achieve a home with great efficiency so that homeowners can save money, feel secure in their homes, and enjoy all of the comfort and convenience that modern technology offers. Here are some of the best home automation app combinations available. WeMo One day last month, I was playing at the park with my daughter when I realized that my flat iron might still be plugged in. I felt guilty about the abrupt end to playtime, but I needed to be sure that our house, and our dog inside of it, were safe. The Insight Switch is one of WeMo’s offerings that would have restored my peace of mind and allowed my child to play to her heart’s content. This outlet allows a consumer to turn devices at home off no matter where they may be. Now that I have the WeMo app and outlets installed, I don’t have to worry about racing...

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