Digital Marketing Sales Funnel


The internet has opened up a lot of things to our world: Cat videos, forum trolls, and digital marketing. Salesforce.com estimates that consumers are 75% of the way to making their decision to buy your brand BEFORE they ever visit your store or see a sales rep. Thus, it’s critical to address all their issues on your website and use influence strategies effectively throughout the site.1

Allow me to introduce you to the most misused and misunderstood word in all of sales and marketing: FU...

Creative Content Counts


If you manage a business today you’ll know that the world has changed dramatically. Advertising has become a rapidly evolving and dynamic market with only the most original and interesting content delivering a return on investment.   

In the past decade, the internet has transformed how consumers purchase. In a bygone era, if a potential customer wanted more information about your business the mere presence of advertising would be able to engage them sufficiently. Today, a cus...

Search Engine Optimization (SEO) can work for you!


Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's "natural", or un-paid, search results. This is referred to as organic search results. The more the site appears in the search engine the higher its page ranking.  SEO is not only for text, it is also for images and video.    As an internet marketing strategy, SEO considers how search engines work, what people search for, the actual search t...